.seo-guide{background:#fbfbfd;border-top:1px solid #e7ebf1;width:100%;overflow:clip}.seo-breadcrumb{padding:22px var(--shell-pad) 0;color:#778397;flex-wrap:wrap;gap:9px;font-size:12px;line-height:1.5;display:flex}.seo-breadcrumb a{color:#4e5c73}.seo-breadcrumb a:hover{color:var(--blue)}.seo-hero{min-height:590px;padding:76px var(--shell-pad) 100px;grid-template-columns:minmax(0,1.45fr) minmax(280px,.55fr);align-items:center;gap:clamp(70px,9vw,138px);display:grid;position:relative}.seo-hero:after{content:"";z-index:0;opacity:.38;background-image:radial-gradient(circle,#c6d1e0 1px,#0000 1px);background-size:25px 25px;width:50%;height:100%;position:absolute;top:0;right:0;-webkit-mask-image:linear-gradient(90deg,#0000,#000);mask-image:linear-gradient(90deg,#0000,#000)}.seo-hero__copy,.seo-hero__meta{z-index:1;position:relative}.seo-kicker{color:#536078;letter-spacing:.13em;text-transform:uppercase;align-items:center;gap:12px;margin:0 0 25px;font-size:12px;font-weight:720;display:flex}.seo-kicker>span{background:var(--blue);border-radius:3px;width:28px;height:3px;display:block}.seo-hero h1{max-width:850px;color:var(--navy);font-size:clamp(50px,5.3vw,76px)}.seo-hero__lead{color:#58657a;max-width:730px;margin:31px 0 0;font-size:clamp(16px,1.5vw,19px);line-height:1.75}.seo-hero__actions{flex-wrap:wrap;align-items:center;gap:26px;margin-top:38px;display:flex}.seo-text-link{color:#25314a;border-bottom:1px solid #b8c2d0;gap:12px;padding:9px 0 6px;font-size:14px;font-weight:650;display:inline-flex}.seo-hero__meta{border-left:1px solid #d8dee7;flex-direction:column;justify-content:center;align-self:stretch;padding:42px 0 42px clamp(28px,4vw,56px);display:flex}.seo-hero__meta>span,.seo-hero__meta dt{color:#8994a5;letter-spacing:.13em;text-transform:uppercase;font-size:10px;font-weight:700}.seo-hero__meta>strong{max-width:260px;color:var(--navy);letter-spacing:-.035em;margin-top:12px;font-size:24px;font-weight:560;line-height:1.3}.seo-hero__meta dl{margin:45px 0 0}.seo-hero__meta dl div{border-top:1px solid #dfe4eb;padding:17px 0}.seo-hero__meta dd{color:#37445b;margin:7px 0 0;font-size:13px}.seo-answer{padding:86px var(--shell-pad) 92px;background:var(--navy);color:#fff;grid-template-columns:minmax(180px,.42fr) minmax(0,1.58fr);gap:clamp(45px,7vw,105px);display:grid}.seo-answer__label{color:#9cabc0;letter-spacing:.14em;text-transform:uppercase;align-items:flex-start;gap:16px;font-size:11px;font-weight:700;display:flex}.seo-answer__label span{color:#548fdd}.seo-answer h2{color:#fff;letter-spacing:-.055em;max-width:900px;margin:0;font-size:clamp(33px,3.4vw,51px);font-weight:500;line-height:1.1}.seo-answer p{color:#c8d2df;max-width:900px;margin:30px 0 0;font-size:clamp(16px,1.5vw,19px);line-height:1.8}.seo-article-shell{padding:116px var(--shell-pad) 130px;background:#fff;grid-template-columns:minmax(0,1fr) 285px;gap:clamp(70px,8vw,120px);display:grid}.seo-article-content{min-width:0;max-width:830px}.seo-content-section{scroll-margin-top:30px;position:relative}.seo-content-section+.seo-content-section{border-top:1px solid #e0e5ec;margin-top:102px;padding-top:102px}.seo-section-index{color:var(--blue);letter-spacing:.13em;margin-bottom:19px;font-size:11px;font-weight:760;display:block}.seo-content-section h2,.seo-section-heading h2{color:var(--navy);letter-spacing:-.055em;margin:0;font-size:clamp(34px,3.4vw,49px);font-weight:500;line-height:1.12}.seo-content-section>p{color:#556278;margin:27px 0 0;font-size:16px;line-height:1.85}.seo-checklist{border-top:1px solid #dfe4eb;gap:0;margin:35px 0 0;padding:0;list-style:none;display:grid}.seo-checklist li{color:#334158;border-bottom:1px solid #dfe4eb;grid-template-columns:24px 1fr;align-items:center;gap:13px;min-height:58px;padding:13px 5px;font-size:14px;line-height:1.5;display:grid}.seo-checklist li:before{content:"✓";width:21px;height:21px;color:var(--blue);background:#e9f2ff;border-radius:50%;place-items:center;font-size:11px;font-weight:800;display:grid}.seo-steps{border-top:1px solid #dfe4eb;gap:0;margin:38px 0 0;padding:0;list-style:none;display:grid}.seo-steps li{border-bottom:1px solid #dfe4eb;grid-template-columns:64px 1fr;gap:20px;padding:27px 0;display:grid}.seo-steps li>span{color:var(--blue);letter-spacing:.1em;font-size:11px;font-weight:760}.seo-steps h3{color:var(--navy);letter-spacing:-.025em;margin:-3px 0 0;font-size:17px;font-weight:640}.seo-steps p{color:#647086;margin:9px 0 0;font-size:14.5px;line-height:1.75}.seo-note{border-left:3px solid var(--blue);background:#f3f7fd;margin-top:35px;padding:24px 27px}.seo-note strong{color:var(--blue);letter-spacing:.12em;text-transform:uppercase;font-size:11px;display:block}.seo-note p{color:#536079;margin:10px 0 0;font-size:14px;line-height:1.75}.seo-sidebar{align-self:start;gap:26px;display:grid;position:sticky;top:28px}.seo-sidebar nav{background:#fbfcfe;border:1px solid #dfe4eb;padding:25px 25px 20px;display:grid}.seo-sidebar nav>span{color:#8893a4;letter-spacing:.13em;text-transform:uppercase;margin-bottom:15px;font-size:10px;font-weight:720}.seo-sidebar nav a{color:#566277;border-bottom:1px solid #e5e9ef;padding:10px 0;font-size:12.5px;line-height:1.5}.seo-sidebar nav a:last-child{border-bottom:0}.seo-sidebar nav a:hover{color:var(--blue)}.seo-sidebar__cta{background:var(--navy);color:#fff;padding:27px 25px}.seo-sidebar__cta>span{color:#7e90aa;letter-spacing:.1em;text-transform:uppercase;font-size:10px;font-weight:720}.seo-sidebar__cta>strong{letter-spacing:-.03em;margin-top:13px;font-size:17px;font-weight:540;line-height:1.5;display:block}.seo-sidebar__cta>a{color:#acd0ff;border-top:1px solid #ffffff26;justify-content:space-between;margin-top:22px;padding-top:17px;font-size:12.5px;font-weight:650;display:flex}.seo-faq,.seo-sources,.seo-related{padding:118px var(--shell-pad) 128px}.seo-faq,.seo-related{background:var(--paper)}.seo-sources{background:var(--navy);color:#fff}.seo-section-heading{max-width:800px}.seo-section-heading h2{max-width:760px}.seo-sources .seo-kicker{color:#8495af}.seo-sources .seo-section-heading h2{color:#fff}.seo-faq__list{border-top:1px solid #d5dce5;margin-top:58px}.seo-faq__list article{border-bottom:1px solid #d5dce5;grid-template-columns:75px minmax(0,1fr);gap:25px;padding:34px 0 37px;display:grid}.seo-faq__list article>span{color:var(--blue);letter-spacing:.12em;font-size:11px;font-weight:760}.seo-faq__list h3{color:var(--navy);letter-spacing:-.03em;margin:-5px 0 0;font-size:19px;font-weight:600;line-height:1.5}.seo-faq__list p{color:#5d697d;max-width:850px;margin:13px 0 0;font-size:15px;line-height:1.78}.seo-sources__grid{border-top:1px solid #ffffff24;border-left:1px solid #ffffff24;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:58px;display:grid}.seo-sources__grid a{border-bottom:1px solid #ffffff24;border-right:1px solid #ffffff24;grid-template-rows:auto 1fr auto;min-height:220px;padding:27px;transition:background .2s;display:grid}.seo-sources__grid a:hover{background:#ffffff0d}.seo-sources__grid span{color:#7f91ab;letter-spacing:.08em;text-transform:uppercase;font-size:10px;font-weight:700;line-height:1.6}.seo-sources__grid strong{color:#e8edf4;letter-spacing:-.025em;align-self:center;font-size:16px;font-weight:540;line-height:1.55}.seo-sources__grid i{color:#6fa9f3;justify-self:end;font-size:19px;font-style:normal}.seo-sources__note{color:#8b9ab0;max-width:760px;margin:31px 0 0;font-size:12.5px;line-height:1.7}.seo-related__grid{border-top:1px solid #d6dde6;border-left:1px solid #d6dde6;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:58px;display:grid}.seo-related__grid a{background:#fff;border-bottom:1px solid #d6dde6;border-right:1px solid #d6dde6;flex-direction:column;min-height:310px;padding:28px;transition:transform .2s,box-shadow .2s;display:flex}.seo-related__grid a:hover{z-index:1;transform:translateY(-3px);box-shadow:0 18px 44px #0f172a17}.seo-related__grid a>span{color:var(--blue);font-size:11px;font-weight:760}.seo-related__grid strong{color:var(--navy);letter-spacing:-.035em;margin-top:39px;font-size:20px;font-weight:580;line-height:1.4}.seo-related__grid p{color:#69758a;margin:16px 0 0;font-size:13px;line-height:1.7}.seo-related__grid i{color:var(--blue);margin-top:auto;padding-top:25px;font-size:12.5px;font-style:normal;font-weight:680}.seo-final-cta{min-height:485px;padding:90px var(--shell-pad);background:var(--blue);color:#fff;text-align:center;flex-direction:column;justify-content:center;align-items:center;display:flex;position:relative;overflow:hidden}.seo-final-cta:before{content:"";border:1px solid #fff3;border-radius:50%;width:460px;height:460px;position:absolute;top:-270px;right:-200px;box-shadow:0 0 0 60px #ffffff09,0 0 0 120px #ffffff06}.seo-final-cta__label,.seo-final-cta h2,.seo-final-cta>p,.seo-final-cta>div{z-index:1;position:relative}.seo-final-cta__label{letter-spacing:.14em;text-transform:uppercase;font-size:11px;font-weight:720}.seo-final-cta h2{color:#fff;letter-spacing:-.06em;max-width:790px;margin:21px 0 0;font-size:clamp(40px,4.2vw,61px);font-weight:500;line-height:1.08}.seo-final-cta>p{color:#dceafb;max-width:670px;margin:24px 0 0;font-size:15px;line-height:1.75}.seo-final-cta>div{align-items:center;gap:27px;margin-top:34px;display:flex}.seo-final-cta>div>a:last-child{border-bottom:1px solid #ffffff8c;padding-bottom:5px;font-size:13.5px;font-weight:650}@media (max-width:980px){.seo-hero{grid-template-columns:minmax(0,1fr) 250px;gap:55px}.seo-article-shell{grid-template-columns:minmax(0,1fr)}.seo-sidebar{display:none}.seo-article-content{max-width:880px}}@media (max-width:780px){.seo-breadcrumb{padding-inline:24px}.seo-hero{grid-template-columns:1fr;gap:58px;min-height:0;padding:66px 24px 82px}.seo-hero:after{width:100%}.seo-hero__meta{border-top:1px solid #d8dee7;border-left:0;min-height:0;padding:29px 0 0}.seo-hero__meta dl{grid-template-columns:repeat(3,1fr);gap:20px;width:100%;margin-top:28px;display:grid}.seo-answer{grid-template-columns:1fr;gap:30px;padding:75px 24px 80px}.seo-article-shell{padding:88px 24px 100px}.seo-content-section+.seo-content-section{margin-top:78px;padding-top:78px}.seo-faq,.seo-sources,.seo-related{padding:88px 24px 100px}.seo-sources__grid,.seo-related__grid{grid-template-columns:1fr}.seo-sources__grid a{min-height:190px}.seo-related__grid a{min-height:260px}}@media (max-width:480px){.seo-breadcrumb{display:none}.seo-hero h1{font-size:45px}.seo-hero__actions{justify-items:start;display:grid}.seo-hero__meta dl{grid-template-columns:1fr;gap:0}.seo-answer h2,.seo-content-section h2,.seo-section-heading h2{font-size:34px}.seo-steps li{grid-template-columns:40px 1fr;gap:12px}.seo-faq__list article{grid-template-columns:35px minmax(0,1fr);gap:12px}.seo-final-cta>div{display:grid}}